By: Nicholas LaPolla
Many websites include a section or two with the
"Ads by Google" above it or below it. These are
ads displayed via Google's AdSense. When you
do a search on Google and see ads in the search
results pages, they are generally AdSense ads.
AdSense - The Yin:
Google's AdSense is programming that "senses"
the content of a page or search. It finds keywords
on a web page or in a search phrase to determine
the subject of the content. It does this by either
"reading" the page, or taking a look at the search
term that was typed into Google Search. It can
"Sense" which ads in the system are relevant to
the content or search and display them - thus:
"AdSense."
Before ads on a page are displayed, AdSense
searches its database of advertisers and finds ads
that are associated with keywords on the page or
in the search. Now AdSense needs to decide
which of the thousands of ads vying for position
are actually displayed. To make this decision,
AsSense looks at the advertiser's bids for the
relevant keywords. The advertisers that have a
combination of the highest bid, keyword
relevance and best click through get displayed
first.
Google tracks clicks on ads and advertisers pay
Google the bid price for each click. When the
AdSense ad is on someone's web page, Google
pays the website owner a portion of the payment
for each click. The term "monetizing" your site
refers to taking your existing site and placing ads
like AdSense on it to make money (or finding
other way to make money with websites). If you
get 10,000 visitors and 10% of them click an ad
that pays you, theoretically, $0.75 per click, you
just made $750! Not bad for just copying some
AdSense code (which Google provides) into your
popular website's HTML (if your site is not
popular, learn about SEO - Search Engine
Optimization - from sites like
AcmeWebResources).
AdWords - The Yang:
The other side to AdSense is AdWords. AdSense
ads have lists of relevant keywords associated
with them. Each keyword is bid on by the
advertisers for placement in the results pages and
on web sites around the world. The words that
will prompt a display of an advertiser's ad are bid
on by the advertiser. When an ad matches the
words on a page, the ads are displayed; thus:
AdWords. AdWords is the system in Google that
is used to place ads that display in AdSense.
You can enroll in AdWords to pay for AdSense
ads to drive traffic to your site. The first step is to
sign up with Google. The next step is to associate
keywords to associate with your site.
The idea is to drive traffic to your site through the
use of relevant ads. The more relevant the ad to
your content, the more targeted your traffic will
be. Compose your articles around your list of
keywords. Next, write an ad based on the
keywords and assign keywords to the ad. You
will bid on the keywords at the time you
associate keywords with the ad. If one of your
keywords is searched for or relevant to a site,
and you have a good bid and relevant ad, your
AdWord ad will be displayed. Only when
someone clicks your ad are you charged by
Google.
The more popular keywords are wanted by
many competitors, so the prices per click can get
pretty high. It is not uncommon for a click to cost
$5 or even $10. If you have 10,000 ad clicks, after
you account for your conversion rate (the rate
that you convert visitors into buyers) you better
be sure you are making more than the ad click
costs! But it should never break your bank
because you can set the bid limits and the
monthly budget.
What if you can't afford $5.00 per click? Since the
more popular keywords are so expensive, it is
best to bid on less popular keywords because the
cost per click is lower. Google presently has a
minimum bid of $0.05 per click. If you can get
those, you can reduce your advertising budget.
A popular site can make a lot of money,
however, a lot of money and time can be
wasted. To avoid waste, you have to learn as
much as possible and get the right tools to do the
research.
Send this page to:
Author Bio
Nicholas LaPolla has been a web applications
developer for 11 years. He created
www.AcmeWebResources.com to help others
build or improve, market, and monitize their
websites with a focus on web design, website
seo / internet marketing, and working to make
money online.
Article Source: http://www.ArticleGeek.com -
Free Website Content
Many websites include a section or two with the
"Ads by Google" above it or below it. These are
ads displayed via Google's AdSense. When you
do a search on Google and see ads in the search
results pages, they are generally AdSense ads.
AdSense - The Yin:
Google's AdSense is programming that "senses"
the content of a page or search. It finds keywords
on a web page or in a search phrase to determine
the subject of the content. It does this by either
"reading" the page, or taking a look at the search
term that was typed into Google Search. It can
"Sense" which ads in the system are relevant to
the content or search and display them - thus:
"AdSense."
Before ads on a page are displayed, AdSense
searches its database of advertisers and finds ads
that are associated with keywords on the page or
in the search. Now AdSense needs to decide
which of the thousands of ads vying for position
are actually displayed. To make this decision,
AsSense looks at the advertiser's bids for the
relevant keywords. The advertisers that have a
combination of the highest bid, keyword
relevance and best click through get displayed
first.
Google tracks clicks on ads and advertisers pay
Google the bid price for each click. When the
AdSense ad is on someone's web page, Google
pays the website owner a portion of the payment
for each click. The term "monetizing" your site
refers to taking your existing site and placing ads
like AdSense on it to make money (or finding
other way to make money with websites). If you
get 10,000 visitors and 10% of them click an ad
that pays you, theoretically, $0.75 per click, you
just made $750! Not bad for just copying some
AdSense code (which Google provides) into your
popular website's HTML (if your site is not
popular, learn about SEO - Search Engine
Optimization - from sites like
AcmeWebResources).
AdWords - The Yang:
The other side to AdSense is AdWords. AdSense
ads have lists of relevant keywords associated
with them. Each keyword is bid on by the
advertisers for placement in the results pages and
on web sites around the world. The words that
will prompt a display of an advertiser's ad are bid
on by the advertiser. When an ad matches the
words on a page, the ads are displayed; thus:
AdWords. AdWords is the system in Google that
is used to place ads that display in AdSense.
You can enroll in AdWords to pay for AdSense
ads to drive traffic to your site. The first step is to
sign up with Google. The next step is to associate
keywords to associate with your site.
The idea is to drive traffic to your site through the
use of relevant ads. The more relevant the ad to
your content, the more targeted your traffic will
be. Compose your articles around your list of
keywords. Next, write an ad based on the
keywords and assign keywords to the ad. You
will bid on the keywords at the time you
associate keywords with the ad. If one of your
keywords is searched for or relevant to a site,
and you have a good bid and relevant ad, your
AdWord ad will be displayed. Only when
someone clicks your ad are you charged by
Google.
The more popular keywords are wanted by
many competitors, so the prices per click can get
pretty high. It is not uncommon for a click to cost
$5 or even $10. If you have 10,000 ad clicks, after
you account for your conversion rate (the rate
that you convert visitors into buyers) you better
be sure you are making more than the ad click
costs! But it should never break your bank
because you can set the bid limits and the
monthly budget.
What if you can't afford $5.00 per click? Since the
more popular keywords are so expensive, it is
best to bid on less popular keywords because the
cost per click is lower. Google presently has a
minimum bid of $0.05 per click. If you can get
those, you can reduce your advertising budget.
A popular site can make a lot of money,
however, a lot of money and time can be
wasted. To avoid waste, you have to learn as
much as possible and get the right tools to do the
research.
Send this page to:
Author Bio
Nicholas LaPolla has been a web applications
developer for 11 years. He created
www.AcmeWebResources.com to help others
build or improve, market, and monitize their
websites with a focus on web design, website
seo / internet marketing, and working to make
money online.
Article Source: http://www.ArticleGeek.com -
Free Website Content
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